PE-backed healthcare firm
FOCUS
Growth Modelling
QUESTION
How do I develop an evidence-based growth strategy and track my progress against that?
BENEFITS
Investor confidence
Improved strategic decision-making
Competitive exits
The Challenge
A PE-backed healthcare firm was seeing a decline in conversion across several sites, and wanted to understand the drivers for this decline so they could pro-actively address them.
Our Solution
We created a quantified customer journey map that identified key conversion bottlenecks by clinic, stage and segment, and worked with the marketing, sales and operations teams to create plans for increasing conversion that were specific to each site, stage and segment.
Impact
Our initiative is on track to increase conversion by 8% in the first 12 months.