Luxury automotive company
FOCUS
Commercial Team Enablement
QUESTION
How do I ensure that my sales & marketing function is spending their time on high-value activities?
BENEFITS
Pro-active sales strategy
Increased lifetime value
Meet targets in challenging environment
The Challenge
A luxury automotive company wanted to increase the number of repeat purchasers of their vehicles.
Our Solution
We built AI models (predicted CLV, propensity and churn) and surfaced these insights in Salesforce as a curated to-do list for car dealers. These included next-best-action recommendations, which dealers could leverage to prioritise their outreach efforts such as phone calls, test drives, and event invitations.
Impact
Our initiative delivered £42 million in incremental sales over a four-year period, validated by A/B tests.